I came to working with men through growing up in a suburb that encouraged males to live the old school stereotype.  As a kid, I saw that being the typical 'Aussie bloke' didn’t work so well as a young man or adult.  We weren’t providing environments to explore with honesty what it means to be a man, what we love about it and what we hate about it, to ask ourselves whether our old man’s generation’s version of masculinity was a life sentence we wanted to endure.

At the Reach foundation, I designed a program to deconstruct masculinity in a way that didn’t shame young men for living a stereotype but instead created an honest conversation amongst their mates about whether the stereotype we are holding ourselves up to is working for us.  Since then through elite sports clubs, corporate organisations and schools I’ve created environments for these transformations to occur.  The majority of my corporate work has been in the leadership space at the c-suite level, unfortunately still a typically male dominated area that celebrates stoicism, sucking it up and getting it done, however, there is another way. 

I truly believe we need to celebrate what it means to be a man and allow a non-judgemental yet courageously honest conversation to unfold. Allowing boys and men alike to experience another way to be a male that they can feel proud of,  a version of manhood that will give them the freedom to live in a more effective and healthier way.  It seems the mainstream consciousness has acknowledged the need for men to talk and evolve the stereotype, I’m passionate about giving them training grounds to cultivate the skills to enact this change.

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In 2016 I was approached to collaborate with Heiress films, ABC, and Movember to work on the documentary 'Man Up'.  Within the documentary's narrative, I run a workshop for a group of corporate CEO’s deconstructing the stereotype of the corporate male leader and explore a more effective version of the one-dimensional old school stoic.  I also had the privilege of running a workshop for twenty secondary school boys, that I have designed and delivered for thousands of high schools internationally, which enables the same reframing of masculinity.

What type of Aussie men are we teaching our boys to be? 
MAN UP series starts on ABC @ 8.30pm 11th Oct on ABC TV


In 2014 I worked with the Dublin Hurling team on their All Ireland campaign travelling to Portugal for their finals preparation facilitating workshops between their management and player group to come to come together to communicate with courage and perform at their best.  I’ve also facilitated workshops with the Melbourne football club, Ireland's Gaelic Players Association, and various other elite sporting organisations.


I have designed and delivered workshops for thousands of young men throughout Australia and internationally since 2004, focused on exploring an appealing, healthy version of masculinity.  Through my involvement with The Reach Foundation, and The Soar Foundation, in Ireland, I have cultivated a deep understanding of the challenges facing young men. I'm passionate about creating non-judgmental and honest environments that allow space to make the necessary changes to their version of masculinity, enabling them to grow into impressive men.



Polished Man is an initiative that calls on men to paint a nail for the month of October to start a conversation and raise funds to end violence towards women and children.  1 in 5 children will experience some form of abuse throughout their childhood; men inflict 90% of these incidents.  Men have a responsibility to stand up and make a change in this space, and I feel proud to be an ambassador of this important movement.  We are in discussions about delivering some behaviour change initiatives to give men the skills and courage to speak up and change an old school masculine culture that can lead to violence against women and children.